Every day, you encounter with various colors at different places and you connect with each color differently. Some colors may give you the lows while some colors may give you the moments of delight. In the corporate world, a new brand always spends a lot of time in choosing the best color for their logo and the official designs that are visible to its customers via print or web media. Every color has a different meaning and power to connect with the viewers.
If a company already has managed to build a huge customers base choosing the suitable color then it becomes a big challenge to maintain their reputation and attain consistency in the colors of the products and designs associated with the brand. Like videos or clips, colors also communicate with the target audience in a non-verbal manner.
If you have achieved a positive response through a solid color present in your marketing or branding elements that are transparent to your customers, then taking the color code for granted will not at all be a smart choice. Getting the same color code out of a mixed color chart is undoubtedly tough but when you got the Pantone Color Guide with you, all the color-related complications get removed. The Pantone guide helps you play safe when a solid color is something that matters the most to your brand.
Color choices are important in the textile and interior design industries as well. When a company designs a clothing line keeping the design same, they also need to focus on the uniformity of the clothing’s color. If a blue colored piece of cloth influences a buyer’s thoughts and makes him feel classy then the same feeling can be expected with any other shade of blue and this is the reason the textile sector relies on the Spot colors. The Pantone Color Guide has several unique colors with codes that can be easily understood by every member related to a designing sector and there will be the least probability of color mismatch.
The Pantone Color Guide is also an asset to the interior designers. It helps the designers to cut down on the time-consuming color matching process and correcting the minor mismatch mistakes. This is an amazing tool that can save lots of money and time. A high-quality ink is used to create the spot colors so that the colors stay on the strips in all circumstances. Even if an interior designing is not being handled singlehandedly, there will be pretty fewer changes of mistake when a group of designers shares the same color code. The Pantone Color Guide is a revolution in the designing industry where color plays the leading role.